![](https://cdn.myportfolio.com/8dab505f-a015-4007-ab27-dd6745b03ad5/75ffe327-b70f-434b-a0f6-26cc8fa27c43_rw_1920.jpg?h=fea8d0dc55280500c1d779146252ad65)
Why Pilates?
People choose Pilates for many reasons: Building strength, increasing mobility and range of motion, improving flexibility, reducing pain, and preventing injuries. Along with these common benefits, there is a Mind-Body component to Pilates that makes it so special.
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Pilates of San Diego
Pilates of San Diego was voted as one of the 5 Top Pilates studios in San Diego by San Diego A-List and was also featured on KUSI news. Founded by Ania London, Pilates of San Diego has four studios - 2 in Downtown and 2 in North County.
Brand Moodboard
![](https://cdn.myportfolio.com/8dab505f-a015-4007-ab27-dd6745b03ad5/b317eb22-c3a9-43d9-8917-e662f3dc0363_rw_1920.jpg?h=879d60a167cc34a8bffe57b78f4aa45f)
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Brand Colors
We wanted to borrow name from the city so we do for the colors. So we take teal green and yellow as our base colors.
![](https://cdn.myportfolio.com/8dab505f-a015-4007-ab27-dd6745b03ad5/5da82e79-3040-4632-aac1-d336c9658da8_rw_1920.jpg?h=fadceefa74ede9bb58a91b98cd27fe13)
![](https://cdn.myportfolio.com/8dab505f-a015-4007-ab27-dd6745b03ad5/2417161e-e77c-41d1-918b-794541df2440_rw_1920.jpg?h=d4a0bce268724043c7344d0f6233538f)
Old Logo
Pilates of San Diego’s previous logo was hard to use - read and outdated. we should update it, but it had also a heritage. So keeping the heart of the logo, we focus on typography. With using san serif and more modern typeface, we could create a new logo without extinguish the old one.
![](https://cdn.myportfolio.com/8dab505f-a015-4007-ab27-dd6745b03ad5/c4bfc25f-0ec8-4d2c-98c4-90149cc639d1_rw_1920.jpg?h=c275e6c7adf2e418c4947ce2937d711c)
New Logo
![](https://cdn.myportfolio.com/8dab505f-a015-4007-ab27-dd6745b03ad5/7cca3778-97dd-4fd6-b5a3-fca59ed43ad0_rw_1920.jpg?h=07c1bf50fe637b422e20c16abd5ad2ec)
Web Site
![](https://cdn.myportfolio.com/8dab505f-a015-4007-ab27-dd6745b03ad5/3bee9a2f-db4e-49c7-8feb-6e2216d380c8_rw_1920.gif?h=8d17d16aa55e8a4d8e4e8c5c58e2962c)
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Guidelines
![](https://cdn.myportfolio.com/8dab505f-a015-4007-ab27-dd6745b03ad5/b65fa3f1-10a9-43d5-bcb2-5d6ca7a9eb37_rw_1920.jpg?h=e1c2f83d9b7f3a75222402d1ea0ef09d)
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